In News / press

YAK Agency continues to take care of Fiocchi’s Communication

1 February 2018
Fiocchi biathlon

YAK Agency has renewed he collaboration with the company FIocchi as far as press office, social media and content production are concerned. Also the new website is now online.

 

YAK Agency continues to take care of Fiocchi’s communication, the historic Italian company, leader in the ammunition market and successful brand in shooting and biathlon.

 

Throughout 2018 the agency of Marco Dalla Dea and Giovanni Cecolin will cover Fiocchi’s institutional sport and product press office and will manage the company’s social media channels (Facebook, LinkedIn and Instagram).

In addition, YAK Agency’s creative studio will release specific contents to be conveyed through different communication tools: photo shootings, graphic designs, videos and live reporting.

 

This marks the continuation of the collaboration that led YAK Agency to sign also the new company website (www.fiocchi.com), with a new graphic layout and product catalogue organization, online since the beginning of 2018 in both desktop and mobile versions.

 

YAK Agency will cover corporate and sport events featuring Fiocchi: international trade shows, institutional events, but also the Winter Olympic Games, World Cups and Championships, just to make some examples.

 

The whole communication will be developed in both Italian and English to promote the value of Fiocchi’s “Made in Italy” and to highlight the international nature of the brand, which is well-known all over the world thanks to an international sales network, a production facility in the States, one English branch, one branch in Argentine and one in New Zealand.

 

The project involves various professionals of the agency: an account manager, an art director, a graphic designer, a press agent, a social media manger, two photographers and the whole web developers team.

 

We are very happy to renew this partnership, which led to excellent results last year - claims Marzio Maccacaro, Fiocchi’s Commercial Director - We need to continue growing and for an international company like ours it is necessary to develop communication strategies that are coherent, effective and recognizable all over the world. For this reason we have chosen YAK Agency and their experience in the sector”.

 

We are enthusiast to continue the collaboration with Fiocchi - claim Marco Dalla Dea and Giovanni Cecolin - the satisfactions and goals achieved last year are only a starting point for us and an incentive to do more and better”.