Not only press releases, content production and social media management: YAK Agency signed also the new website of Fiocchi Munizioni Spa, historic Italian company, world leader in the market of ammunitions, and successful brand connected to sports like shooting and biathlon.
After a preliminary analysis of the product catalogue and of the different targets the company addresses to, the agency of Marco Dalla Dea and Giovanni Cecolin studied a graphic layout that could highlight the peculiarities of the brand and fit both desktop and mobile devices.
Moreover, an analysis of product availability was carried out, a necessary step to organize the catalogue in two different branches of users and needs: consumers, with stress on the activities where Fiocchi ammunitions are used, and business - with a focus on the technical features of products. This division has been made easy through a simple, fast and intuitive navigation.
In order to promote the connection between the brand and sports at a national and international level, special webpages have been studied to give space to athletes and to the main sports the company works and invests in.
The website was also intended to celebrate the long history and tradition of the company, which has been on the market since 1876: in particular, the brand evolution though years has been told through the keystones and values that made the company become an excellent representative of Made in Italy in the world.
Special attention was also paid to SEO indexing though the insertion of more details into categories and product pages, to help search engines better rank the new website and consequently give more visibility to the company.
“This was a very stimulating work, which gave us the chance to use our experience in planning and making of online catalogues, as far as both graphic interface and backend are concerned - claim Damiano Giacomello and Giovanni Cristofoletti, members of the agency’s developers’ team - Everything has been studied and planned to allow both retailers and final users to find the products they are looking for in the shortest possible time”.
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