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YAK Agency to take care of communications for Erreà Sport

17 December 2017
20171217 YAK Agency firma la comunicazione di Errea Sport

YAK Agency will take care of the social communications for Erreà Sport, Italian company specialized in the production of technical sportswear.

 

Founded in 1988, Erreà is a leading brand and is known worldwide as a synonym for quality, experience and competence in sport. Nowadays it can be found in over 2000 stores in 80 countries in the world.

 

The agency will follow the brand in the management of social channels (Facebook, Instagram, Twitter) from editorial planning to advertising investment strategies, from community management to content production: photos, videos and graphics.

 

In order to convey the value of Made in Italy and in accordance to the global profile of the brand, the agency led by Marco Dalla Dea and Giovanni Cecolin will develop the communication activities in both Italian and English and will follow live the corporate events and the sport competitions attended by Erreà: local championships as well as the 2018 FIFA World Cup in Russia and the 2018 FIVB Volleyball Men's World Championship in Italy and Bulgaria, just to name a few.


To enhance the values of Erreà, YAK Agency will work above all on high creative content and strategic media panning: international sponsorships, the stories of athletes of suburbs, launch of new products, new stores openings.

 

We are really satisfied to follow the communications of a company like Erreà, established and appreciated at an international level as a Made in Italy excellence - claim Marco Dalla Dea and Giovanni Cecolin - we will use our long experience in the world of sports to promote the unique peculiarities of this brand: attention to quality, artisan care to details, family and genuine essence, spontaneity and humanity”.