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“The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.” Tim Berners-Lee, inventore del World Wide Web...
Socios.com Case Study: Digital Assets for Fan LoyaltyThe marketing landscape is in constant evolution.One of the emerging trends that is capturing the attention...
To date, it is crucial to think like an SEO specialist to grow one's presence on Instagram. Why? Because the platform now officially has its own internal search...
Analysis of and updates into all the aspects of communication and advertising, seen from our point of view.
In the beginning, there was Facebook with its circle of friend, then Instagram came with its filters to embellish immortalized moments, then Twitter’s chirps to...
Football, entertainment, twists and turns and new media: the winning mix of the competition that inflamed the Spanish supporters.Twelve teams competing in a sev...
How do you choose the right type of campaign for your business and your goals? Google Ads is an online advertising platform that allows businesses to promote th...
Social networks’ era symbolically began on the 4th of February 2004 with the birth of Facebook. An era that has had a dizzying rise and that saw the emergence o...
According to WOMMA - Word of Mouth Marketing Association - an influencer is defined as "a person or group of people who has a higher-than-average potential to i...
From its inception in 1997 to the present day, Netflix has always spoken out against the placement of advertising such as pre-rolls and pop-ups during the viewi...