NFT
Trends

The Use of NFTs in Loyalty Marketing

17 July 2023 By Vincenzo Calabrò

Socios.com Case Study: Digital Assets for Fan LoyaltyThe marketing landscape is in constant evolution.One of the emerging trends that is capturing the attention...

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Trends

Instagram SEO: what has changed and how to do SEO to increase your visibility

20 June 2023 By Giulia Scordari

To date, it is crucial to think like an SEO specialist to grow one's presence on Instagram. Why? Because the platform now officially has its own internal search...

BeReal YAKAgency
Trends

BeReal: a useful social for companies?

17 May 2023 By Alvise De Raho

In the beginning, there was Facebook with its circle of friend, then Instagram came with its filters to embellish immortalized moments, then Twitter’s chirps to...

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Trends

Is the way of using social media changing? Branded Content: tips for content marketing in 2023

20 December 2022 By Alvise De Raho

Social networks’ era symbolically began on the 4th of February 2004 with the birth of Facebook. An era that has had a dizzying rise and that saw the emergence o...

cover IM
Trends

Influencer marketing: how to choose the right testimonial for your brand

29 November 2022 By Sara Menegazzi

According to WOMMA - Word of Mouth Marketing Association - an influencer is defined as "a person or group of people who has a higher-than-average potential to i...

netflix tv
Trends

Ads on Netflix: how to do make “TUDUM” with Microsoft Advertising

2 November 2022 By Vincenzo Calabrò

From its inception in 1997 to the present day, Netflix has always spoken out against the placement of advertising such as pre-rolls and pop-ups during the viewi...

come fare un house organ3
Trends

Everything you need to know before you start working on a house organ

19 September 2022 By Francesca Tessarollo

We have already dealt with house organs, their functions and developments through history. A house organ, decades after it was born (and in spite of the problem...

Cover2
Trends

What are KPIs and which ones to monitor in a digital strategy?

14 July 2022 By Giulia Scordari

It is systematic for every Digital Strategist, the customer asks how the communication strategy of the company or brand is performing and a simple summary will ...

immagine copertina 1
Sport

Athlete and social network: how important is personal branding?

6 April 2022 By Chiara Ferrante

They are considered real influencers. The number of their followers increases exponentially, after successful sports performances. We are talking about professi...