AMATÍ DI TIGOTÀ

Starting from a new size (bigger than the previous one) and from the elaboration of a new visual concept, YAK Agency worked on the total redesign of the magazine, from the point of view of contents and of the layout, studying a solution that could improve the readability of the articles and opting for a stye that could be more similar to that of the main existing lifestyle magazines. As for textual contents, YAK Agency’s team developed the reorganization of the sections of the magazine, which have been conceived to meet the interests of the target, while the creative department of the agency dealt with the study of a new layout for the cover, the table of contents, the editorial, the articles and the advertorials. The magazine is now characterized by completely new style and format. 

For each issue (five throughout the year), YAK Agency’s team will deal with the graphic study and the layout of the single contents, starting from the new version and assigning personalized graphic options to each content.