BATA

Bata’s social media management is aiming to promote both brand awareness and Bata’s Italian collection which includes not only footwear for men, women and children, but also accessories, clothing and much more. Much of the collaboration is based on the making of the editorial plan, implementing the international strategy of Bata the Brand and coordinating it with the Italian one; strategy that is created ad hoc to better localize the communication in this market. Writing copies for social media, strategic planning and media strategy are among the main activities managed by the YAK Agency team on Bata's social channels (Facebook, Instagram, LinkedIn, YouTube).

Contemporary, light-hearted, at times sarcastic: the Bata blog was launched by the brand with the aim of giving a further push and adding quality to the online communication channels. For this reason, YAK Agency is helping the coordination of the blog not only by managing the topics proposal, but also offering ideas on the calendar schedule to stay up to date with the world of fashion which is constantly changing.