Fabbrica d’Armi Pietro Beretta, a prestigious company with a heritage of more than five hundred years, benefits from a clearly defined identity with historical and consolidated values. Those values are embraced by some of the greatest skeet shooters of the world, for whom Beretta provides top quality shotguns and dedicated technical support.
The press office activity for the sports was implemented on site, following the discipline’s schedules for international competitions.
Our press officers followed all the international shooting events, and for every skeet competition we produced a press release at the start of the event and one at the end in English and Italian, focusing on results and victories on athletes sponsored by Beretta, equipped with photos and interviews produced on site.
For the Beretta exhibition stand at HIT Show in Vicenza, Italy, we designed and created a head-mounted display enabling stand visitors to view a three-dimensional video as if inviting them to the Olympic trap shooting event Fossa Olímpica in Lonato, Italy. The video was produced with a special equipment featuring Beretta athletes.
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