Cortina Trophy

The Project

Organized since 2016, Cortina Trophy is a mountain bike race by A.S.D. Cortina Experience. The competition crosses the spectacular Dolomite scenery of Cortina d'Ampezzo and offers to hundreds of fans two tracks of high technical level: The Marathon of 77.21 km with 2476 m of elevation gain and the Classic of 48.67 km with 1302 m of elevation gain.

Solutions

  • Sponsor enhancement
  • Photo and content production
  • Social media management
  • Event media coverage

Social Media Management

Throughout the months leading up to the fifth edition of the race – held on July 17, 2021– the Agency has worked on brand awareness, registration promotion, enhancement of the event's sponsorships and coordination of the efforts of local promotional entities. It was also responsible for managing the event's official social channels (Facebook and Instagram) to provide athletes with all the technical and organizational information and share exclusive testimonials about the champions.

Event media coverage

YAK Agency team was on site to create photo content, live coverage and live report of the event.

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