Dhyāna

The name Dhyāna has been created after a careful study of the tone of voice to evoke the concepts of slowness, calmness and conscious tasting of the brand. Coming from Sanskrit, the word means “vision” and identifies a stage in the meditation process. It comes from afar, just like the offered teas and infusions. Based on these milestones, the design of the symbol was born. Representing the brand identity, it was enriched by the payoff "Natural leaf tea" that aim to enhance the concept of naturalness of the blends. YAK Agency has created all the paper and digital materials to support the communication of the brand, including letterhead, business cards, email signatures, promotional flyers and graphic declinations for social channels – Facebook and LinkedIn.

Product packs, such as packages and filters, supports for packaging and shipping have also been created for Dhyāna. They have been designed not only in graphics and copywriting, but also in the choice of materials and treatment for an exclusive result.

The activity of social media management is based on the promotion of Dhyāna products, teas and herbal teas in bulk or in filters. It includes also the drafting of an editorial plan and the community management in Italian language on Facebook and Instagram channels.

To further promote brand awareness of the channel and give visibility to the brand's products, YAK Agency takes care of the advertising investment strategy for the creation of performing campaigns on Facebook and Instagram channels.