The Italian subsidiary of the Fischer Group, the world’s leading provider of fixing techniques with a turnover of 775 million euros and 46 subsidiaries in the world (as of 2016), Fischer Italia boasts 54 years of history and has become a benchmark for companies and professionals in the industry.
In light of the company’s long-term plan aimed at strengthening brand awareness, we redesigned countertop and floor displays. Additionally, we launched a social media campaign to promote Flexi-Fix products, leveraging freshly-created video and sponsorship through Facebook ads.
The goal of the social media campaign was to promote Flexi-Fix product as an effective and economic alternative to the traditional disposable straps, maximising click on the carousel cards to grow traffic for the product landing page www.fischeritalia.it.
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