HYUNDAI ARCHERY WORLD CUP FINAL

Over the 6 months before the event officially started, we developed a teaser campaign for social media channels, including Facebook, Instagram and Twitter, to promote the event and foster ticketing activities. Creative content production and strategic media planning were the main pillars of the pre-event campaign. Visuals and copywriting were created in Italian and English in order to engage both global and local audience whilst building a lasting impact in the archery community.

Part of our team covered the event live at the Stadium not only to keep followers up-to-date with the competition results, but also to share interesting stories and facts about the athletes through photos, images, videos and interviews.