IPERPOINTS

The idea for IperPoints was simple yet creative: when working with two different targets, we had to enhance loyalty of existing consumers with promotion, while attracting potential clients from organizing contests. Results of this customer loyalty marketing strategy were that we engaged more with Ipercity’s clients both online and offline, and meanwhile new consumers came to store to participate in contests and connected with brands situated in the shopping center.

IperPoints’ strength was to be a platform that enlarges a wider network, becoming a perfect tool to achieve specific results and benefit other stakeholders.