YAK Agency has worked on the design of the graphic concept: it represents three photos of athletes, who belong to three different disciplines, in action. The aim was to emphasize the multidisciplinary nature of the event and the sporting offer. This proposal, which summarize the athletic movement, and the elegance of the technical gesture, led to realization of promotional materials of the event for both web and print use, including roll-up, passes, athletes’ bibs, press accreditation, social cover and site, invitation to the gala dinner.
Portfolio