CHRISTMAS 2019 - A CITY OF STARS

From the creative idea whence the concept of the 2019 edition originated, also the new graphic design of the website (www.nataleapadova.it) derived, in addition to the communication materials that are necessary for the promotion of the event: postcards, billboards, roll-up banners, press folders etc. The big novelty of this year was the complete wrapping of the tram with the visual and distinctive color of the festival, red. The wrapping of the tram, which was something completely new for the city of Padua, had three different objectives: promote the event, amaze and excite citizens and tourists, and - last but not least - encourage people to use public transportation to move around in the city and make our part to respect the environment.

In order to inform and update citizens and tourists about the scheduled events, throughout the festival YAK Agency realized 52 articles in Italian and English to be published on the website, while over 400 photos were taken (post-production and copyright included) to tell about 26 events. Moreover, a promotional video was shot, taking inspiration from the visual: set in some iconic places of Christmas in Padua and focused on the magic of gifts, the commercial was then spread on social channels (Facebook and Instagram), cinemas and local broadcasters.

To move and keep users updated, the agency managed the official Facebook page, creating informative and creative posts and specific events that made it possibile to reach a wide audience and create engagement.