NonSoloSport is an Italian brand that, with 60 stores across the country and an online store, combines sports, fashion, quality, and convenience in a wide assortment of footwear, clothing, and accessory brands. In early September 2023, on the occasion of its 30th anniversary, NonSoloSport entrusted YAK Agency with managing the communication for the "NonSoloSport Week," an extraordinary event open to the public to celebrate the anniversary. This event featured unprecedented multi-sport experiences and culminated in the "NonSoloSport Race," a special edition of the well-known 5 + 10 km charity race organized annually by the brand in the heart of Padua. The race is promoted to support selected local non-profit organizations dedicated to the support, care, and accommodation of children and their families.