LIVE PINK! DI PROACTION

YAK Agency oversaw the designing of the entire editorial project: from the naming to choosing the style and format.
The name was designed as an exhortation -emphasized by the exclamation point - to live in harmony with one’s femininity and, at the same time, as a reference to the content of the magazine dedicated to the life and everyday routine of women.

The agency also took over the organization and production of the editorial content. Starting from the identification of the main theme of each issue, then explored in the various columns, YAK Agency takes care of creating all the articles, involving professional journalists and content editors, and alternating corporate identity articles with informative articles on different topics: lifestyle, travel, environmental sustainability, health, beauty and culture.