SÜDTIROL DOLOMITI SUPERBIKE

Social media management activities require an ongoing strategy during the year. In the months before the race, we developed teasers with a double objective: promoting the event and registrations and give value to the sponsorships of the event. During the event, the main focus has been on live reporting including photos, interviews and exclusive contents which have generated interactions of participants. In the months after the race, social activities have helped to convey the heritage of the event and to promote registrations for the next edition. Communication activities have been developed in three languages: Italian, English and German.

Photos, videos and graphic materials: the production of creative contents is the starting point we work on to communicate the distinctive features of the Südtirol Dolomiti Superbike, through the storytelling of the most interesting anecdotes and giving value to all the protagonists of this legendary event.