From Padova to Rio de Janeiro, Ruggero Pertile, a three-time Italian Olympic marathon runner, has always been supported by Alì Supermercati, a well-established company of the Selex Group that owns more than 110 retail stores in Northern Italy.
To celebrate his third participation in Olympic Games, we created a video in one of the most iconic places of Padova by interviewing Ruggero in Piazza dei Signori. The film was then published by Alì right before the most important sport event in the world, Olympics, to associate its brand value with the spirits of sports.