Tigotà Spring Run

YAK Agency took care of the naming, logo, and concept creation for the event, proposing “Tigotà Spring Run” to communicate the promoting brand of the initiative, the "running" type of the event, and to evoke spring, inspiring concepts such as positivity, renewal, and blooming. The payoff "Fai sbocciare la solidarietà" ("Let Solidarity Bloom") was designed to evoke the concept of spring and emphasize the charitable purpose of the run. With the aim of coordinating all communication and supporting materials, the official visual of the event was also created.

The agency was responsible for creating the event's concept and designing all the necessary digital and printed materials for its identification and promotion: advertising materials and supports, signage, merchandising, website design and advertising campaigns, content for social media and newsletters, and graphics for video editing. The portal www.tigotaspringrun.com was optimized to narrate the project and participation methods, collect registrations and donations, and highlight the promoter and beneficiary of the initiative.

YAK Agency managed the press office activities for the "Tigotà Spring Run" event. This included drafting and distributing press releases, organizing press conferences, and coordinating interviews with media outlets to ensure comprehensive media coverage. The goal was to maximize visibility for the event, highlight its charitable purpose, and engage a wide audience through various media channels.

YAK Agency supported the Tigotà team by providing two Account Managers to direct and supervise all aspects related to the organization and success of the event: from liaising with institutions to defining the route, coordinating staff, monitoring registrations, and handling all logistics and safety procedures. Finally, a team of content creators documented the highlights of the first edition of the run with photos and video clips.