VI-CHALLENGE HACKATON

After choosing the naming, YAK Agency took care of designing the logo of the event. The solution was identified starting from the visual identity of InnovationLab Vicenza and it is based on the creation of a monogram containing the initials of Vicenza, the place where the event was held, together with its full name (VI-Challenge). The logo is completed by the payoff 'Ideas for a digital future': where the words 'ideas', 'digital' and 'future' represent the three key concepts of the project.

For both editions, the agency worked on the production of multimedia content by creating a teaser video to collect subscriptions and following the live streaming on Facebook and YouTube channels. In addition, for the duration of the hackathons, a photographer, a video maker, and a social media manager were on site to document and share live digital solutions and technological prototypes created by the young participants in response to the 'challenges' launched by the organizers.