FONDAZIONE CASSA DI RISPARMIO DI PADOVA E ROVIGO

YAK Agency worked on the conceptual and graphic design of the new support and training service for caregivers of people with dementia conceived and promoted by Cassa di Risparmio di Padova e Rovigo Foundation. First of all, the agency studied a concept to generate a naming that would identify the fundamental characteristics of the service aimed at caregivers and professional operators, proposing the acronym ORA: an acrostic with the initials of the words Orientamento, Rete e Ascolto (Orientation, Network, and Listening) that form a term that can be perceived as an encouragement both to act and react immediately and to try to live the present as fully as possible, thanks to the support offered.

On the web side, a landing page has been developed for the target audience, with all the information related to the services (listening center, training courses and psychological support) offered by ORA to caregivers of people with dementia living in the territories of the Local Social Health Unit ULSS n.6 Euganea and n.5 Polesana.