Ferro Gioielli 1954

該項目

Born in the 1950s in Este (PD) as a watch repair workshop, Ferro Gioielli 1954 is now a reference point for all luxury jewelry and watch enthusiasts. With over 70 years of experience and a new store in the center of Este, the Ferro family offers a prestigious assortment of luxury watches and unique jewelry, which can also be custom-made, in line with new styles and contemporary trends. The brand, also present online with a digital store, has been chosen as a retailer by numerous important industry brands.

解决方案

  • Strategic Consulting
  • Logo Design Studio
  • Brand and Corporate Identity
  • Graphic Design
  • Photo, Video, and Content Production
  • Digital Advertising
  • Press Office

Logo design

On the occasion of the opening of Ferro Gioielli 1954's new headquarters, YAK Agency undertook a general restyling of the brand's image, starting with the logo. Inspired by the solitaire, the most iconic of jewels, the new logo reflects the structure of the ring and diamond and features a monogram of the letter F, accompanied by the name Ferro and the tagline “Watches and Jewelry since 1954.”

Brand and Corporate Identity

After designing the new logo, YAK Agency undertook the creative development of Ferro Gioielli 1954's new coordinated image, crafted with clean lines, references to precious shapes, and warm colors. Key paper and digital materials were created to support the brand's communication, including letterheads, advertising posters, event invitations for the store opening, newsletter templates, and graphics for digital ads.

Digital Advertising

On the occasion of the new store opening and then Christmas, YAK Agency developed a digital promotion strategy, creating the designs for the two campaigns and managing the media budget and online advertisements on Meta.

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