Geronimo Stilton Live Experience

YAK Agency was in charge of designing all materials, digital and printed, relevant to the promotion of the exhibition: roll-ups, press folders, banners for advertisements, newspaper advertisements and templates for social communication.

Facebook and Instagram were the social channels used to promote “Geronimo Stilton Live Experience. Viaggio nel tempo”, for which the YAK Agency team created advertising campaigns, designed and published thematic posts and followed community management activities before, during and after the exhibition.

To increase engagement on social channels and attract new visitors, YAK Agency managed the exhibition's promotional content in collaboration with selected local influencers from the cultural and journalistic sector.

For “Geronimo Stilton Live Experience. Viaggio nel tempo” YAK Agency also oversaw the press office and media relations activities, in order to increase the visibility and reputation of the initiative through the online and offline, generalist and sector media, structuring a press office service for the entire duration of the exhibition, capable of providing the media and newsrooms with data and curiosities that could become news. It also organised the opening press conferences at the Cultural Centre “Altinate San Gaetano”, the location where the exhibition was held for over two months.